$100M Latino Reveals What Led Him To Buy The NASCAR Team From Rival Michael Jordan And Rick Hendrick

Over the past few years, NASCAR’s global attraction and fan base has grown exponentially. By extension, it attracted the interest of investors such as Michael Jordan and Rick Hendrick.

ADVERTISING

The article continues below this ad

There are a number of famous investors in NASCAR right now. In 2020, Michael Jordan co-founded the 23XI team with Denny Hamlin. Similarly, global pop music star Armando Christian Perez, known by the stage name Pitbull, also bought a stake in Trackhouse Racing the same year.

ADVERTISING

The article continues below this ad

Jay Leno asked Pitbull about his acquisition. He saidNASCAR came as an opportunity the same way I look at music. It is a universal language that unites and does not divide. Everyone loves a fast car, everyone loves an underdog. Everyone likes to see the competition. For me, NASCAR epitomizes that.

It is certainly the case [bring a whole new fanbase due to his Latin heritage]. That’s what it’s about, it’s about uniting people, creating awareness.

Speaking to CNBC Power Lunch, he said This is [NASCAR] a great platform to get involved… also the driver, Daniel Suarez, I tell his story from nothing to something and being the only Mexican to win a race. The most important part of this is that it allows us to use the NASCAR platform and the Trackhouse team to bring everyone together. This is what we need most in these times. »

Acquisitions by these superstars signify the business opportunities that are possible in NASCAR. As it continues to grow into a global sport, its acquisitions will bring them profits; at the same time, it will make NASCAR more competitive, which is great for viewers and teams.

Investments in NASCAR have started to pay off for Michael Jordan

Michael Jordan, arguably the NBA’s GOAT, entered the fray in 2020. He founded a team, 23XI Racing, with Denny Hamlin who drives in NASCAR for Joe Gibbs Racing.

ADVERTISING

The article continues below this ad

The team took on Bubba Wallace, the only African-American driver in NASCAR, on car #23. During this time, they employed Kurt Busch and Ty Gibbs for their #45 car.

Recently, the team also announced that they will race Tyler Reddick starting in 2024,

The young team won its second race this season when Busch won the AdventHealth 400 race at Kansas. Their first win had come courtesy of Wallace’s win at Talladega in 2021.

ADVERTISING

The article continues below this ad

Watch this story: Kyle Busch Trash talks about his 7-year-old son after his prophecy turns out to be false

Slowly and steadily, 23XI makes upward moves on the circuits. Their recruiting has been shrewd and they hope to challenge other teams on a more regular basis soon.

About Dale Davis

Check Also

Documentary by Christina Aguilera in the works of Time Studios, Roc Nation – Deadline

ting-poo (Val) has been chosen to direct a new documentary about the pop superstar Christina …