Becky G was only 14 when she signed her first recording contract. More than a decade later, she told TODAY that she can still “live (her) dream every day.”
The 25-year-old singer — born Rebbeca Marie Gomez — attributes his longevity in part to his authenticity and loyalty to his Mexican American roots. She describes herself as a “200 percent”.
“100% proud to be born and raised in Inglewood, California but also 100% proud of my Mexican roots,” Becky said. “I just try to take these flags everywhere I go.”
Becky, who is one of four children, grew up looking up to female pop stars like Christina Aguilera and Britney Spears. And at age 9, with her family struggling financially, she decided to pursue a career in entertainment.
“The first album I bought was Christina Aguilera’s, and I remember it was double-sided,” she said. “On one side, English, and I flipped it, and it was the same songs, but in Spanish. And I was like, ‘That’s what I want to do someday.’ »
And she would. After catching the attention of producer Dr. Luke, who signed her to his label Kemosabe, she released her breakthrough 2013 song “Becky from the block“, a reimagining of “Jenny From the Block” by Jennifer Lopez.
In it, she sang about her aspirations to be a crossover artist while honoring her Latinidad and her neighborhood. She spoke of her immigrant grandparents, her large and hard-working family, and her commitment to success. “It all started when my grandpa crossed / Now someday I’ll be a crossover,” she sang.
Lopez even makes an appearance in the Musical clip.
“So many people have inspired me along the way. I’m not just doing it for myself, because it’s been my dream since I was little, but I’m doing it for our community,” Becky said. “If I can make an impact and inspire even one person, I feel like I’m doing my part.”
At 16, Becky would go on to achieve mainstream success with her 2014 hit ‘Shower’, releasing a slew of English language singles and embarking on a joint tour with J Balvin in 2015.
But it wasn’t until she decided to crossover into Latin music that she rose to stardom in her own right. In 2016, Becky began releasing songs in Spanish, finding wider audiences and recognition.
These Spanish singles and numerous collaborations have pushed Becky forward, making her a household name in the Latino community – and as she grows, she wants to take others with her.
“I use the word collaboration a lot, because for me, that’s where the magic happens. I think I have a lot of great ideas, but they always turn out even better when I let other people in,” Becky said. “And when I had the opportunity to collaborate throughout my musical career, incredible moments happened. I always use ‘Sin Pijamas’ with Natti Natasha as an example.
Natti is a successful Dominican singer who came onto the scene in the late 2010s. Her star started to rise after her 2017 hit song “Criminalfeaturing rapper-singer Ozuna. When she and Becky released “Sin Pijama” in 2018, their individual star power increased even further. The track reached #1 on the Billboard Latin Airplay chart and #4 on Hot latin songsand the two Latinas would team up again in 2021 for another single, “Ram Pam Pam.”
“A lot of people said to me, ‘If you think the song is such a hit, why do you want to share it?’ And I said, ‘Because hit songs happen every day. I want a moment in history,'” she said.
Listening to Aguilera and Spears in their first appearance, Becky always wondered why they never joined forces.
“I always used to think, ‘Wow, what if they went on tour together?’ They were already breaking records, but imagine what this could have been,” she said.
Aguilera collaborated with Missy Elliott, P!nk and Mya on “Lady Marmalade” in 2001, and with Elliott again on “Car Wash” in 2005, showing the magic that can happen when superstars come together (in harmony).
“Hit songs happen everyday. I want a moment in history.”
“I always say being an artist is hard enough. Why make it harder for each other?” she said. “We should be able to find that friendship and really be able to trust each other.”
Becky’s view is “Juntos somos más. We are so much more when we come together. She wants to work alongside creative female artists and talented people who proudly represent their culture and provide an inclusive space.
“I like to create spaces for us. I would say it’s not about “me”, it’s about “us”. Being around other people, everything I do, everything about my business is so important to me,” she said.
However, some of his most dynamic collaborations are with powerhouse Latinas. Besides his tracks with Natti, his 2022 song “Mamii” with Karol G broke records. The song spent 10 weeks at number one on the Hot Latin Songs chart. It also earned Becky her first Billboard Latin Music award at this year’s ceremony and became the first Latina collaboration in history to reach the Top 10 on the Global Spotify Chart.
Last year, she also worked alongside Aguilera on “Pa’ Mis Muchachas”, with Nicki Nicole and Nathy Peluso.
“Working with one of my childhood icons and idols is (amazing),” Becky said. “The fact that we’re texting blows my mind. Like, I’m friends with Christina Aguilera! It’s crazy. She’s so special. She’s so talented. She’s one of many female artists of the era who really inspired me to become a pop star.
Becky has worked as both an artist and an actress in films like “Power Rangers” and “AXL.” She is also the entrepreneur behind the beauty brand Treslúce and co-owner of the first women’s soccer club in Los Angeles, Angel City. She now works as an executive producer for film and television, “because even in those spaces, we are either underrepresented or misrepresented. So it’s no longer stories about us, without us.
Becky says her Mexican heritage is her superpower. Although she feels like the entertainment industry isn’t necessarily made for Latinos to succeed, she will never change who she is: a proud Latina.
“I’m never going to make myself smaller to make other people feel comfortable,” she said. “I think it’s important that we feel empowered, that we have bigger conversations to inspire our young people in particular. That’s really where I tried to focus a lot of energy and have an impact.
“I will never make myself smaller to make others feel comfortable.”
“It’s not about being a perfect role model, it’s about being a real role model,” she said, adding that minority communities shouldn’t feel inferior.
Becky noted that her second 2022 album, “Esquemas,” truly represented her roots, both in Mexico and in Inglewood, California. “I just try to take these flags everywhere I go,” Becky said.
The connection to his roots continues with his most recent project, his collaboration Patrón tequila. The singer celebrated the new partnership with an intimate dinner at Cha Cha Chá restaurant in Los Angeles. Becky’s family is originally from Jalisco, the state where the city of Tequila, famous for producing the spirit, is located.
“I grew up going there all the time, and I still do,” she said of visiting where her family is from. “I was lucky to have many opportunities to return to what we call the ‘motherland’. I spent Christmas there when I was a little girl…my grandfather, who passed away last year, still has a rancho there. My grandmother still goes there. It is therefore very, very important for me to be present there and to be connected to it.
Becky said tequila was part of “some of my favorite memories with my family, especially over the holidays”, and adds that the spirit is “part of our history, our culture, our heritage”.
If she’s planning on having a shot of tequila to celebrate, she sure has reason to do so, including landing. his first solo No. 1 on the Latin Airplay Billboard chart with “Bailé Con Mi Ex”. As for how she benefits from all her success? Well, she does it with tequila, of course.
“Daughter, I sit down, relax and take some Patrón, that’s what I do,” she laughed. “I feel great right now…I’m so, so grateful for everything that’s happened in my life, but especially the times that are happening now because I feel like throughout all of these years I’ve been planting these seeds and really pushing myself and working hard, I really feel like it’s starting to pay off.
“It’s kind of what I like to do,” she continued. “Surrounding myself with good people, the ones who keep me grounded…and keep me going.”