It has been 455 days since the lights of the Santander Arena, one of the hopeful lights of the renewal of downtown Reading, went out.
On March 6, 2020, as members of the Harlem Globetrotters spent a night of dazzling round balls through a famous tunnel to the locker room, who was waiting for them? I did not understand.
Six days later, Governor Tom Wolf announced the closure of three Pennsylvania counties due to the coronavirus, and in a few days the event will be canceled everywhere for the foreseeable future.
For the Santander Arena, that means there is no Reading Royals Hockey. There is no hill song cult. There is no Pow Patrol Live.
Finally, after more than a year of darkness and deafening silence, light appeared at the end of the tunnel.
Blackberry Smoke will appear on Southern Rock Night at 6 p.m. on Friday night, August 27.
The concert, originally booked in July 2020, is a big draw given the popularity of the headliners and the quality of their supporting acts. Wild feathers; Co-founder and percussionist Jamoe of the Allman Brothers Band. And special guests.
Matt Christine, Arena’s marketing director, said the excitement was starting to build.
“I was encouraged by the position of the show that was announced during the pandemic,” Christine said. “We have to post it throughout the summer, let Berks County know and wrap the place up. This is the first show of the 20th anniversary season. ”
This will immediately follow a concert by Latin pop star Ricardo Montana on September 3, a concert by Christian singer Zack Williams on October 17 and the Reading Royals’ opener on October 23. Other events will be announced in the coming weeks.
And Christine has said that next season at the Arena’s sister site, the Santander Performing Arts Center, a few blocks away, could be the best season ever.
In SPAC, things start a little earlier than in the arena.
Dockett’s first event at this point was the Barks Jazz Fest opening night celebration with Chris Botti on August 13, and the festival’s 30th anniversary All-Star celebrity the following night. The ration continues, followed by comedian Jo Koy and Country Act on October 7. Little Big Town on October 8 and 9 and comedian Trey Kennedy on October 10.
Other highlights of the PSPC fall program include Chilean singer-songwriter Miriam Hernandez on October 16, the close-up Art Garfunkel on October 22, the musical “Rent” on October 26 and November. I’m Melissa Ezaridge, a Grammy Award-winning singer-songwriter. . 5, Great Blues Buddy Guy November 10, R&BA Cappella Boyz II Men November 18, Rock’n’Roll Hall of Famers Joan Jett & The Black Hearts November 21 To Do.
Christine suggested there was a lot more.
“The excitement is in the touring world,” he said. “At this point it’s just a matter of finding space for it (in the calendar). “
David Farrer, general manager of the arena and theater, agreed, saying many performers feel ready to resume touring.
In addition to “Rent,” Farrer said the upcoming Broadway season will feature “Jersey Boys,” “Cats,” and the Blue Man Group. The dates for these and other upcoming events are as follows: they will be announced approximately next month.
Christine said something might even be planned in the theater before the Jazz Fest opens, but less likely in the arena.
“If things go really fast, the show could take place before the Jazz Fest,” he said. “The arena doesn’t know. The first arena show is August 27. I think it’s going to be Blackberry Smoke, because another animal announces the arena show very quickly. “
ASM Global, which runs the Santander Arena and the Santander Performing Arts Center, issued a press release showing that all events will return to a compact crowd, based on the state’s current guidelines and recommendations for COVID-19. ..
Christine said she had not received any signs that participants needed masks or vaccines.
“But like anything else in the industry, that can change,” he added. “One show may want it, but not another. “
ASM also announced the launch of a new arena and theater website. santander-arena.com, Starting today. It was created by FXV Digital Design of West Reading.
“The timing of launching a new website in the same week where we can focus on getting back to a busy event is perfect. We can’t wait for fans to return to our venue for the concert. Comedy and of course, this fall’s Reading Royals game. “
He said the new website would make it easier to find events and purchase tickets over the phone or on your personal computer.
“The whole team at Freddy (Vasquez) and FXV Digital Design really came together to provide us with a great end product. We were delighted to be working with a local company on the project. “He said.
Christine called on clients to constantly monitor local media, websites and social media platforms for new event announcements and possible policy changes.
“The important thing is to keep people up to date with our emails, social media or websites, again because things can change,” he said. Mentionned. “This is our current location and we’re optimistic at this point, but the more people find us and follow what we’re doing, the better. “
Concerts and Return Events at the Performing Arts Center in Santander Arena and Reading in August | Way of life
Source link Concerts and Return Events at the Performing Arts Center in Santander Arena and Reading in August | Way of life