And despite the different challenges each artist has faced on their respective travels so far, one thing in common has emerged: They were never going to back down on their dreams.
Below are the most motivating quotes from each artist on their development and the current status of women in the Latin music industry.
“I’ve always had this in my heart, the passion for it, [and knew] that I was going to do it big.
“My challenge [now] is to change the music, because sometimes as an artist you have so much stuff around you, you have a lot of people around you that you forget that you have to make music for yourself and do something different that could change your generation and change [the course of] music. I have a lot of saved music, I have a lot of music that I’ve written, and sometimes as women you don’t really get that credit until much later. Karol G has been doing this for a long time – and now she says “I am”.
âWe’re in a good position right now. Women have so many opportunities [today]. There is still a lot to do and accomplish, but we have worked hard to gain the respect we deserve. Fucking misogynyâ¦ where do men come from? Women.”
Villa Lucia: âWe have always been very supported by our parents. At one point I doubted I wanted to make music, but our parents said, âNo no, you were born for this. Keep on going.’ We did musical theater in Colombia, we sang opera, we had castings for Disneyâ¦ that was a whole different story. We started to feel like we wanted to do something that was our own, not be in someone else’s game. We were very inspired by Bad Bunny and trap and watching on YouTube and that’s when we first reached [connected with] urban music. It wasn’t until we did our first song that people noticed us. In 2018 we said we would give it another chance.
âThe women who came before us – Natti Natasha, Karol G, J. Lo – continue to lead the way for others, but now that we’re here, what do we do with this path?
Villa Laura: “To be able to revolutionize music in one way or another [is our biggest challenge]. The great artists in history are those who changed music. How did an artist become a turning point? How are we going to do this? I feel like the creative process takes you there, because your music is the muse – and it guides you like a guardian angel. Music is sound, but sometimes you have to learn to listen to it better. Music is a woman, you have to treat her well.
âI was in a band until about three years ago, when I started out as a solo artist. When I started alone, there were a lot of uncertaintiesâ¦ In 2018, there weren’t a lot of women and now we are in this genre a lot, and from what I had grown up listening to this’ was really hard for me to figure out what I would be able to sing. I started looking for pop and urban – and of course, urban has a lot of subcategories. My biggest challenge is feeling happy with the music I make, and not just [a certain kind of] music to feel like I belong to a genre.
“With Elena, she was the first woman I did a song with and here we are now. We are far from our families, so it is important to surround yourself with [people] who share the same vision as you to move forward together. Everyone wants something from you, so it’s important to surround yourself with the right people. In this industry, machismo exists, but that’s why in this session, I think it’s great for all of us to be here on stage and to be able to support each other.
âWe still need more jobs for women in the industry, more producers, more writersâ¦ We must continue to fight for equality, it is fundamental. But like I said, we are in transition – and strength comes from unity. “
“One day I was singing in a bar [in Miami] and a producer came over and said I had a great voice and I was like, ‘Thanks, but do you have the money? I have to pay rent. [Then I said instead], ‘Or don’t pay me, let me be in the studio.’ I learned in a space where I was the only woman among menâ¦ I walk into a room not thinking that I am a woman, but a writer.
âSpeaking of our generation for women and men, we need to develop patience. We want to see something happen now. We need not only patience with the world but with ourselvesâ¦ I love my team because we are very aware of âhow is your mind, your heart, how are you feeling? [We don’tâ lose sight] why we are doing this.
“I remember listening to” Jenny From the Block “and I never wanted to be her, she made me feel like I can be myself, and as an artist I always wanted to convey that . “