How Cruz bridges the gap between electronic and Latin pop music –


It’s no secret that Latin pop and electronic music go hand in hand like wine and cheese. The two have lived in perfect harmony for years. However, unlike cheese, the ingredients for this unique marriage never spoil. In fact, like the alcoholic counterpart of cheese, the combination improves with age.

Cruz knows how to ferment the grapes of the vines with dance music to produce the best wine. With an innovative approach to music production, the Grammy-winning artist has a deep ability to transform Latin pop and electronic music into his own unique blend. The proof is in the pudding: his 2019 world hit “Ya No Soy Asi, “a sensual collaboration with a cutting edge singer-songwriter Thiago X, has gone viral on Spotify in 13 countries.

Cruz’s latest crossover track, “My Baby Shot Me Down”, puts gasoline on a career based on the fluidity of the genre. Team up with a fellow producer Adam nazar and singer V of Vossae, he produced a fiery, moombah-inspired electronic jam oozing sensual Cumbia flair. Such a track, which blends a melting pot of cultural genres and musical styles, inherently touches a wide range of people because of its diversity – something Cruz always wanted to do.

“At the age of four, I had an ear for music and at five, I learned to play the violin,” says Cruz. “I then realized that I wanted to make music that would resonate around the world.”

The road to the linchpin of the contemporary crossover was unconventional for the New York DJ and producer. While studying audio engineering in his early years in the industry, Cruz, who played many instruments, started making music for a TV station and found himself playing on weekends with a band. of Top 40 covers. However, the small venues and weddings he appeared at were a far cry from the lavish New York nightclubs where he can be seen performing today, such as LAVO, PHD and Soho.

He eventually landed a position as a tracking and mixing engineer at a recording studio in Venezuela, where he had the opportunity to compose a song for the legendary Latino pop artist. Paulina rubio. The track “Me Gustas Tanto” appeared on Rubio’s 10th studio album Brava! and topped Billboard’s Latin pop song charts, leading to a BMI Award for Cruz.

The song’s success ultimately led him to compose “La Vida Es Bella”, a song by the legendary Venezuelan Grammy-winning Latin duo. Chino & Nacho. “On the heels of this success, I decided to come to the United States to perform what I had prepared for in my professional life,” said Cruz.

Cruz (left) and Nacho (right) at the 18th Annual Latin Grammy Awards.

Enter “My Baby Shot Me Down,” Cruz’s latest genre-bending masterpiece that serves as a tour de force after years of growing like a workhorse. Given the bright future of the crossover space, Cruz sees the new single as a launching pad to merge the worlds of Latin pop and electronic dance music.

“[‘My Baby Shot Me Down’] is the first of many other crossover friendly songs that I will be releasing throughout 2021, ”explained Cruz, who finds his inspiration in music legends Queen, Michael jackson, and The Beatles. “My formula is simple, I collaborate with incredible mainstream and electronic artists, composers, musicians and producers to maintain its essence while sprinkling our Latin flavor and colorful fusions.”

Cruz, Adam Nazar and V de Vossae have joined forces to "My baby Shot Me Down," a massive latino pop and electronic crossover.

Cruz, Adam Nazar and V de Vossae have joined forces for “My Baby Shot Me Down”, a Latin pop and electronic crossover.

The work of Cruz’s collaborators here should not be underestimated. The additional production provided by Nazar, a Miami-based electro musician and DJ, is stellar through the arrangement of the song. V of Vossae also provides a Stentorian vocal performance, which has a powerful but slow-burning presence as it creeps along the hypnotic sound design of the track’s producers. “As Adam and Victoria are talented, they have something unique that everyone should know,” exclaimed Cruz. “It’s like a feeling you can hear in this song that makes it so special.”

Asked about his creative process, Cruz, who matters Zedd and Benny Benassi as its dream collaborators in the EDM sphere, emphasizes consistency as one of its pillars. “I take baby steps every day, adding and subtracting to the song, bouncing it, sending it to my email, listening on my phone all day and jotting down new ideas.” », He continued. “It’s like you chew the song every day.”

You can find “My Baby Shot Me Down” on Streaming Platforms here.








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