How the Mexican candidates went to extremes ahead of the next election

  • Mexico holds legislative elections on June 6.
  • They will determine the control of the lower house of the Mexican Congress, 15 governors and town halls.
  • Some candidates have taken extreme measures to gain the attention – and votes – of Mexican citizens.
  • See more stories on the Insider business page.

Mexico is just days away from the biggest midterm elections in history on June 6.

They may also be among the bloodiest, with a number of candidates murdered – between September 2020 and May this year, a total of 88 politicians died.

34 of these politicians were candidates or in the running to be elected by their respective political parties in order to be able to compete in the elections, according to the security consultancy Etellekt Consultores.

According to Etellekt’s graph above, 75% of murdered politicians opposed the ruling political party in their state.

Despite this, some candidates have chosen to campaign in a way that contrasts sharply – and, in some cases, shocking – with this alarming number of homicides.

From dances and memes to TikToks, here are some of the politicians who have gone viral on social media for reasons seemingly remote from politics.

Carlos mayorga

The lower house candidate of the Encuentro Solidario party in the northern Chihuahua state, Carlos Mayorga, launched his election campaign in a coffin.

He did so, apparently, to highlight the country’s thousands of deaths from the coronavirus pandemic and cartel violence.

Her party, the Partido Encuentro Social (PES), is a conservative organization that openly supports anti-abortion policies and opposes same-sex marriage.

Mayorga said if he didn’t keep his promises people could bury him alive.

Lupita jones

María Guadalupe Jones Garay, known as Lupita Jones, was the first Mexican to win Miss Universe in 1991.

Former Miss Universe and candidate for governor of Baja California by the alliance "Go to BC", Lupita Jones, smiles at a press conference in Tijuana, Baja California, Mexico on May 27, 2021. - An iconic bolero singer, former Miss Universe and soap opera star lead the way list of celebrities who hope to win the Mexican vote in the June 6 midterm elections.  (Photo by Guillermo Arias / AE / AFP) (Photo by GUILLERMO ARIAS / AE / AFP via Getty Images)

Former Miss Universe Lupita Jones.

Getty Images / GUILLERMO ARIAS / Contributor

She is currently and is currently running for governor of the northern state of Baja California, with the coalition made up of the Institutional Revolutionary Party (PRI), the National Action Party (PAN) and the Democratic Revolutionary Party ( PRD).

Its biggest competitor in the state is PES candidate, gaming mogul and former Tijuana mayor Jorge Hank Rhon.

José Luis Romero Calzada

Jose Luis Romero Calzada is running for governor of central Mexican state San Luis Potosí with a new political party, Progressive Social Media (RSP).

Over the course of his career, he’s done everything from kissing donkeys to posting semi-nudes, according to local newspaper El Sol de San Luis.

However, the element of his campaign that sets him apart from other candidates is his dancing.

He uses a helicopter initially intended for hospital transfers as part of his campaign.

Samuel Garcia

Samuel Garcia is currently a candidate for governor of the northeastern state of Nuevo León by the Citizen Movement Party (Movimiento Ciudadano).

He sparked controversy before starting his campaign when a video berating his wife for wearing shorts went viral.

Subsequently, he also became known for spending more than $ 1.8 million on his campaign, according to the digital magazine. Emeequis, and even for singing as part of his campaign.

Paquita la del Barrio

Francisca Viveros Barradas, known as Paquita la del Barrio, is a famous singer – and she is also running for local MP in Misantla, Veracruz.

MESQUITE, TEXAS - JULY 01: Mexican singer Paquita la del Barrio performs during a concert as part of the 2018 USA Tour at Mesquite Rodeo on July 01, 2018 in Mesquite, Texas.  (Photo by Omar Vega / Getty Images)

Mexican singer Paquita la del Barrio.

Getty Images / Omar Vega / Contributor

During her campaign, Paquita admitted that she had no knowledge of politics and released a new version of her song “Orange Movement”.

Fernando Garza

Garza is a candidate for mayor of Guadalajara and is affiliated with the National Action Party (PAN).

This will be his second time running for the post, but this time he has resorted to more extreme tactics that some have found inappropriate.

In the western state capital, Jalisco, home to one of the most powerful drug cartels, Jalisco New Generation, he organizes “flash mobs” to highlight crime problems in the region.

The elections will take place on June 6.


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