Collaborations between Urbano titans and rising reggaeton singers have also played a key role in the growth of the genre. “It was amazing to see so many great artists ready to collaborate with me,” Sech said. “It has helped me grow. We are all growing and at the same time our gender is growing,” Sech said.
Angeliq echoed the Panamanian artist, adding that collaborating with Karol G on “El Makinon” was a dream come true. “I loved doing a song with a woman who is so important in the industry. I admire her.”
As for which artist is still on their wishlist to collaborate, Alejandro suggested to Bruno Mars, Angeliq has his eyes on Daddy Yankee while Sech wishes he could collaborate with his compatriot El General. “We asked, but since he’s not singing anymore, I don’t think that will ever happen, so here’s my collaboration with the bucket list,” Sech said.
On a more serious note, the three touched on representation in the industry and whether they felt compelled to speak out against social injustices. “We have a responsibility to share the message of our people,” said Alejandro. “Although I’m not a big fan of politics because I make music and I’m still in the studio, I’m not always up to date with everything, but we have a platform and we need to help as much. that we can.”
On the subject of Afro-Latin representation in the industry, Sech suggested that fans recognize talent where there is talent, regardless of skin color. “You can be tall, short, skinny, blue, black, green, but if you have talent, that’s what matters at the end of the day. Back then there was a prototype of what an artist should look like and a lot of people told me I shouldn’t be where I am because of how I look, but I am there. “
The 2021 Billboard Music Awards air Sunday, May 23 at 8 p.m. ET / 5 p.m. PT on NBC from the Microsoft Theater in Los Angeles. The show will be broadcast live across the country.
Billboard Music Awards finalists and winners are based on key fan interactions with music, including digital album and song sales, streaming, radio broadcast, and social engagement, followed by Billboard and its data partners, including MRC Data. This year’s awards are based on the ranking period of March 21, 2020 through April 3, 2021. Categories voted by fans this year include Best Social Artist and Best Collaboration.