In an unprecedented move, Kate del Castillo’s Cholawood and Fabrica de Cine’s Gaston Pavlovich, producer of “The Irishman” and “Silence” by Martin Scorsese, have teamed up with Endemol Shine Boomdog (ESB) to co-produce “El Agente Mexicano” (“The Mexican Agent”).
The series is loosely based on the true story of Francisco García, a young photographer who was recruited by the CIA after inadvertently rescuing President Kennedy from an assassination attempt during a visit to Mexico in 1962.
In the first season, now written by Rodrigo Ordoñez (“This is Not Berlin”, “Diablo Guardian”), the naive photographer turns into a truly ruthless spy. Carlos Bolado (“Only God Knows”, “Olvidados”) sets out to achieve what promises to include elements of action, suspense and a healthy dose of romance. ESB’s screenplay manager Leo Zimbron is overseeing production, which will likely last for several seasons.
In 2019, the Spanish division of Endemol Shine North America signed a global development and production pact with Pavlovich. She also signed a Global Development Agreement with Del Castillo (“La Reina del Sur”) and her team Cholawood as well as with International Emmy-nominated producer Marie Leguizamo (“La Voz Kids”, “Pequeños Gigantes”) and Renowned actress-actress Mara Escalante.
Digital media projects are also underway. In October, ESB partnered with Ecuadorian company Touché Films to develop content with its very popular YouTube channel in Latin America. enchufe.tv.
‘El Agente Mexicano’ leads the forefront of the company’s relatively recent push into scripted shows that began with ‘El Vato’, the Emmy-winning international bio-musical series about Mexican singer ‘Norteño’ , El Dasa, airing on NBC Universo for two seasons in the United States
This was followed by the “Nicky Jam, El Ganador” bio-series; a drama series on the phenomenon of the 70s pop group Menudo in “Subete a Mi Moto”, co-produced with Somos Productions and Piñolywood Studios; and “Se Rentan Cuartos” (“Rooms for Rent”), a sitcom produced by ESB for Comedy Central and Paramount + in Latin America.
Launched in 2017 by the merger of Endemol Shine Latino and Mexico City-based Boomdog, ESB has stepped up production of both scripted and unscripted content for Mexico, Latin America and the Hispanic US market as competition and demand continue to heat up. on the market.
Indeed, Endemol Shine Boomdog (ESB) is booming. After months of inaction from the pandemic, all of the shows that were suspended at the studio are now booming, albeit with health and safety protocols in place.
Shows like “Se Rentan Cuartos”, a hit reality TV show “MasterChef Mexico” and many more are filmed at ESB’s facilities just outside of town, which feature two sizable sound stages. industrial, one measuring 15,000 square feet and the other 10,000 square feet
At least seven fiction and non-fiction projects are in different stages of production at the same time, company CEO Alejandro Rincon said, which is an unprecedented number. “Everything was pushed back to the middle of this year, so it was difficult to have them all at the same time,” he noted. Following health protocols has also increased production costs and poses an additional challenge.
The fledgling studio, which hosted its first Upfront in February this year, has made its mark with a growing diversity of unscripted hits across multiple broadcasters and platforms. These include “Mira Quien Baila” (Univision), “MasterChef Mexico” (TV Azteca), “Me Caigo de Risa” (Televisa), “The Masked Singer” (Televisa), “LOL: Last One Laughing” (Amazon), “Minuto Para Ganar VIP” (Televisa), “MasterChef Latino” (Estrella) and “Tu Cara Me Suena” (Univision).
“Over the past three or four years, we’ve developed our relationships with writers and creators; being recognized as a scripted brand as well is a rewarding part of the journey, ”said Rincon.
“Alejandro and our team at Boomdog are really catching their pace right now,” said Cris Abrego, President of the Americas, Banijay and President and CEO of Endemol Shine Holdings. “It’s clear we’ve all been affected by the pandemic, but Boomdog is coming out of this period with very strong development, lots of exciting new offerings for unscripted and scripted series, and renewals for many of our successful franchises.” , he added.
Upcoming projects include:
* “Cazatesoros”, (“Treasure Hunters”) a wacky obstacle game for Azteca TV in Mexico. The original format, “Cashback”, comes from Bunim-Murray Productions and Korean studio CJ ENM.
* A series of untitled K-Pop contests aimed at forming the first Latin American boy band formed in K-pop with HBO Max and Korean studio CJ ENM.
* “La Casa de los Famosos” with Telemundo. An unscripted reality show featuring celebrities sharing a home. To debut this summer.
* A Latin American version of the successful global format, “Into the Wild with Bear Grylls”.
* “The Great Goose Game”, a contemporary new take on the classic Spanish hit TV show “El Gran Juego de la Oca”.
* “LEGO Masters” with host Franco Escamilla.
* “Antonieta”, a scripted drama developed in partnership with Fabrica de Cine by Pavlovich.