Kendall Jenner partied Friday night to celebrate the launch of her new 818 Tequila, as brand promotion – and for some, the brand itself – takes over Mexican culture.
Jenner was joined by sisters Kim and Khloé Kardashian, Kylie Jenner, mother Kris Jenner and friends like bestie model Hailey Bieber and singer Katy Perry at Craig’s in Los Angeles for a 5-star meal and drinks courtesy of 818.
“Here is female entrepreneurship” Perry 36, toasted in honor of Jenner in images shared by Kim on Instagram.
The dinner then turned into an 818-themed party, with signature games and displays throughout the space. A green truck labeled “Kenny’s Tequila Delivery Service” was also parked up front to add to the tequila-soaked vibe.
Other famous guests included Chris Brown, model Winnie Harlow, rappers Migos Quavo and TakeOff, Kid Cudi, Jaden Smith and more.
The celebration comes shortly after the brand’s ads split social media, with several onlookers accusing Jenner of cultural appropriation.
Throughout the ad – which shows Jenner riding among rows of agaves and sipping tequila in the back of a pickup truck – the track pro wore jeans, a cowboy hat and a cotton shirt. loose cotton over a tank top, a look that some have referred to as “toneless” and “migrant chic”.
For many, the gaze has capitalized on stereotypes associated with Mexican farmers.
“TELL ME THIS IS A JOKE,” tweeted a reviewer of the promotional photos. “Leave it to Kendall to be as deaf as possible, it’s so offensive.” Take inspiration from this migrant worker ‘s chic look for her brand of tequila, watch her cry and say she didn’t know later for the hundredth time. “
Jenner fans were quick to defend her latest business, however, claiming that men such as George Clooney, Dwayne “The Rock” Johnson, LeBron James, Kevin Hart and several others have launched tequila brands without being accused of appropriate Mexican culture.
“Kendall Jenner’s tequila 818 is no different from George Clooney’s Casamigos or The Rock’s Teramana”, one supporter tweeted, with another addition, “I understand why Kendal shouldn’t own tequila and I’m for it, BUT why don’t you have the same energy with all the celebrities who own tequila that isn’t Mexican ????”