Fewer and fewer stars are born in the cinema or on TV. New stars are created on social networks.
The United States is home to the biggest influencers, like Kim Kardashian, who has 255 million followers on Instagram or Selena Gomez with 264 million.
Many Hispanics have decided to take their chances and make the American dream come true, but as influencers.
These are some of the new generation internet superstars with a Latin flavor.
He became an internet celebrity in 2013 making comedy videos that he himself posted on Vine.
Years later, when the Vine platform closed, Juanpa diversified his activities by posting vlogs and videos on YouTube. In addition, he started working on various humanitarian aid campaigns and started modeling for different fashion brands such as Pull and Bear, Louis Vuitton, Dolce & Gabbana and Calvin Klein.
In 2015 he was first chosen as “Icon of the Year” by MTV Latin America, since then he has been one of the figures of the network, presenting the awards in 2017. Currently, he is also known for being a supporting actor in short films and since 2018, for having played a role in the Luis Miguel series.
Currently, this Mexican lives in Los Angeles and is on the Forbes 30-under-30 list.
Eleonora Pons Maronese, better known as Lele Pons, is an internet celebrity, singer, model, actress, host, and youtuber from Venezuela.
In 2016, she was considered “the most influential Venezuelan in the world” by Time magazine.
Two years later, in 2018, Lele was officially named by Forbes magazine as the most influential Spaniard on social media in the world, at just 21 years old.
Lele rose to fame by making humorous sketch-type videos on Vine, where she managed to be the first and only person to reach 1 billion views, thereby gaining recognition from the platform, which created a section in searches. with its content.
For Lele, making videos is an escape, as she suffers from OCD and depression from a young age.
“I started with my friends and started to be bad. At first I was just very creative, it wasn’t even a fun thing to do. A lot of people depended on me to do them. . Just so they can laugh, “she said in an interview with Teen Vogue.
This Colombian is known to be a YouTuber, actor, singer and model, as well as host of Nat Geo Lab on Nat Geo Kids Latin America.
His first appearance outside of YouTube was on La Voz Kids Colombia in November 2014, the same year he made his first appearance on a US program “Yo soy el artista” on Telemundo.
Two years later, Villalobos moved to Los Angeles to pursue his career as a content creator and was invited to the US Telethon as a host along with other celebrities.
In addition, as part of his humanitarian work, he also participated in #LoveArmyForRohingya alongside other Youtubers where they managed to raise over $ 2 million in 24 hours.
Sebastián has been a guest on various specials on Despierta America and Nuestra Belleza Latina, being named as one of the top 100 Spanish speaking influencers alongside J Balvin and Nicky Jam.