Leftovers: Pop-Tarts celebrates Day of the Dead; Blake Lively creates buzz with alcohol-free mixers


Leftovers is our take on some of the product ideas that are popping up all over the place. Some are intriguing, some seem amazing, and some are the kind of ideas we never dreamed of. We can’t write about everything we receive, so here are some leftovers taken from our inboxes.

Pop-Tarts party DIa de Muertos and Latin American culture

A Limited Edition Pop-Tarts A brightly patterned box featuring skulls, flowers, and hearts commemorating the Day of the Dead, an early November celebration that originated in Mexico, is available in stores nationwide.

The Frosted Chocolatey Churro pastries inside have fun multi-colored printed designs that represent different symbols of the holiday, where people create altars filled with photos of their deceased loved ones, food and drink they enjoyed in the house. life, marigolds, candles and colorful decorations.

Designs on Pop-Tarts frosting include picado paper, ornaments with elaborate designs cut from colored tissue paper; calaveras de azúcar, the ornate sugar skulls representing deceased loved ones; flor de cempasúchil, the marigold flowers associated with the feast; veladora, which contains candles that burn next to items on the altar; and the alebrijes, brightly colored folk sculptures featuring mythical creatures.

The Pop-Tarts Día de Muertos were created as part of a partnership between the brand and Kellogg’s HOLA Latino Business Employee Resource Group. As part of this launch, Pop-Tarts is also partnering with the National Association of Latino Arts and Cultures to provide grants to four Latin American arts groups serving young people and their communities in Los Angeles, San Diego, Dallas. and Houston.

“Día de Muertos is an indigenous practice of remembrance in communities across the Americas that many cherish incredibly. This living tradition has inspired artists, communities and cultures for thousands of years,” said María López de León, President and CEO of NALAC. declaration. “We are delighted that Pop-Tarts is committed to helping us enrich our knowledge to fuel understanding, creativity and passion.”

It’s both Latino Heritage Month and the lead-up to the Mexican cultural holiday, so now is the right time for Kellogg to launch this type of product. The food sector has many brands that honor Latin America and its culinary heritage, but this Pop-Tarts launch is different. This is not a new product or brand that brings authentic tastes or ingredients to the United States from Central and South America. It’s bringing the symbols of a cultural holiday to a product that is already widely distributed across the United States, and spreading the celebration of DIa de Muertos.

– Megan Poinski

Recovered from Betty buzz.

Blake Lively goes viral with alcohol-free mixers

A famous face has entered the blender market.

Actress Blake Lively a announced the launch of Betty Buzz, a range of “light and refreshing” alcohol-free sparkling blends that can be added to alcohol or enjoyed on their own, and named after its grandmother. There are five varieties: Sparkling Grapefruit, Meyer Lemon Club Soda, Sparkling Lemon Lime, Ginger Beer, and Tonic Water. One bottle makes two cocktails, depending on the brand.

Betty Buzz has better health benefits, including “clean” ingredients, no artificial flavors or sweeteners, and lower calorie counts than other non-alcoholic offerings, according to the brand. It’s available on Betty Buzz’s website and select retail outlets in the United States.

By starting Betty Buzz, Lively is effectively joining a family business. Her husband, Deadpool star Ryan Reynolds, owns a stake in Aviation American Gin, which Diageo acquired last year for $ 610 million. Hhe is also the face of the brand. Lively says that despite her success in the spirits market, she does not drink alcohol.

“Over the many years of mixing but not drinking cocktails, it has become clear that mixers are the unsung heroes of the beverage world and deserve as much love as alcohol,” Lively said in a statement.

The 34-year-old isn’t the only one who wants the bubbles and flavor of a cocktail while abstaining from alcohol. According to a Nielsen poll, 66% of millennials say they make an effort to reduce their alcohol consumption. The non-alcoholic beverage market has increased in recent years, as more and more consumers abandon traditional alcoholic beverages. Soft drink companies have also worked to capitalize on interest. This year, PepsiCo launched two different lines of alcohol-free blenders, Unraveled and Neon Zebra. And in early 2019, Coca-Cola tested a drink inspired by a cocktail called Bar None.

– Chris Casey

Courtesy of Kellogg

Elf goes from the shelf to the bowl

The annual visit of Elf on the Shelf this holiday season will see the popular creature rise from its high perch to the confines of a breakfast bowl.

Kellogg’s unwraps its Elf on the Shelf Hot Cocoa Cereal as a holiday treat for kids and adults. The festive offer – billed as the most recent “Official North Pole Cereal” – contains pieces of cocoa-coated stars that are mixed with mini white marshmallows.

This is the second cereal launch undertaken by Kellogg involving Popular scout elf of Santa Claus. The new offering complements the original collaboration, The Elf on the Shelf Sugar Cookie Cereal, which features chunks of red and green sugar cookie-flavored stars and mini marshmallows sprinkled with edible sprinkles. This cereal is back on the shelves this month.

The new hot cocoa cereal will be sold only at Walmart, while Kellogg’s Elf on the Shelf Sugar Cookie Cereal is back in stores nationwide and online. Both cereals are limited edition items.

The holidays are a lucrative time for food manufacturers, and it’s no surprise that almost everyone goes to great lengths to make the most of it. Pepsi, for example, announced on social networks Last November, he would offer 1,500 two-liter bottles of his new Pepsi Apple Pie soda in an online raffle.

Two years before, Mars Wrigley turned to white chocolate for its iconic Snickers bar. And confectioner Brach’s, which is part of the Ferrera Candy division of confectionery giant Ferrero, created Sweet corn turkey dinner. Countless other companies have made temporary changes to popular items or packaging for the holiday season, like Hershey with its iconic tree-shaped Reese.

IRI said last year that there were opportunities for food manufacturers to increase sales by promoting their products as freebies – especially in gourmet and seasonal items – and touting the essentials. vacations for those in financial difficulty or high end items for those looking to indulge themselves.

For kids infatuated with the Elf on the shelf and a bowl of sweet cereal in the morning, Kellogg’s latest offering just might be a great gift to unwrap this year.

– Christophe Doering


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