Luis Miguel: How the Netflix series revived the career of the Latin pop icon | Billboard


And: Dónde está Marcela, Luis Miguel’s mamá? (Where is Marcela, Luis Miguel’s mother?)

The first two questions have answers. Mexico elected their next president, Andrés Manuel López Obrador, on July 1, and hours later the national soccer team was eliminated in the second round of the World Cup on July 2.

The third question, however, remains unanswered, and may never be. But thanks to a hit TV show, the anticipation of a possible revelation of what happened to Marcela Basteri, the missing mother of pop icon Luis Miguel, has become a pervasive topic of conversation on social media. , radio and media across Mexico and much of Latin America.

Audiences are hoping that an explanation for Basteri’s disappearance emerges in the final episode of Luis Miguel, the series (“the series”), which will air Sunday night on Telemundo in the United States and on Netflix in Latin America and Spain. As the popular biopic series – which began in April and stars Diego Boneta as Miguel – draws to a close, each episode has revealed new clues and information about Basteri’s last days in 1986, when she disappeared and was never heard from again.

“The series brings back fond memories to the generation that grew up with Luis Miguel and at the same time explains its story to a younger generation,” says Miriam Grunstein, Mexico-based lawyer and scholar who has followed the series and who posts frequently on Twitter on this subject. “I can’t imagine his mother appearing, as it would contradict the real story, but the hope that we know what really happened has captivated everyone.”

Luis Miguel also turned out to be a case study on how to start a declining career. Despite being one of the biggest stars of Mexican and Latin American pop since the 1980s, the career of “El Sol de México” (The Sun of Mexico), as it is called, seems to have taken hold. draw in recent years. In 2015, he was widely criticized for his weight gain and a last-minute cancellation of a concert in Mérida, where thousands of fans were awaiting his performance at the arena. He later aborted plans for tour stops in several other Mexican cities.

Legal troubles also cast a shadow over Luis Miguel’s career. He was arrested last year in Los Angeles after failing to pay more than $ 1 million owed to a former manager. (The lawsuit was later settled.) He was also sued in 2017 by Star Productions, the agency that represents Mexican singer Alejandro Fernández, for not completing a tour. (They resolved the dispute last December.) In 2013, the mother of two of her children filed a lawsuit over the overdue child support payments. (They struck a deal in 2015.)

Luis Miguel numbed those rough years and reminded fans across the region why they first fell in love with him in the ’80s, opening the door to the intimate life of a star known to be fiercely private.

Each week on the show, “Mickey,” as his family and friends call him, sings a hit from his teenage or teenage years. It sparked nostalgia with fans across Mexico and the region, and all of a sudden, songs by Luis Miguel that are over 30 years old are played in taxis, restaurants and even during rain delays at events. sportsmen in Mexico City.

“The series has brought people so close to Luis Miguel and allowed a younger generation to see him as someone they can relate to, much more than ever before,” said Alejandra López, 29-year-old analyst at Mexico City and a former journalist in Mexico City Reforma newspaper. “There has been renewed interest with the new generations because it is current again …. We can all sing ‘La Incondicional’ or ‘Culpable o no’, but now you know the story behind them you listen to with more interest and Now you want to listen to these songs 20 times or on repeat because you feel a connection with the story behind the song.

Shortly after the start of the Netflix series, re-recorded versions of Luis Miguel’s hits on Spotify erupted, and Luis Miguel’s music tracks soared 200% in the week following the series premiere. Currently, five of his catalog songs are featured in Spotify’s Mexican Top 50, including “Culpable o no,” featured in the series.

In the United States, Luis Miguel’s music has not been on the charts since his last album, Mexico by Siempre!, debuted at No. 2 on the Billboard Top Latin Albums chart last December. And although the series has averaged 776,000 viewers per week since it started airing in April, according to Nielsen – a solid number – its audience is still lower than other Telemundo series like El señor de los cielos and Sin senos si hay paraiso.

However, Luis Miguel continues to enjoy a period of rebirth in his celebrity. His concerts sold out in Miami and Madison Square Garden in New York City last month, and he received votes in writing to be president of Mexico on July 1. The hashtag #LuisMiguelLaSerie has been trending for weeks on Twitter.

When MGM Studios announced a joint venture with Gato Grande Productions to acquire the exclusive lifetime rights to Luis Miguel in 2016, the singer said in the statement: “It took me a long time to want to tell my story and I ‘ve been looking for the right team to say it the way it should be said.

It seems that the decision turned out well for El Sol de México.


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