Luis Miguel Martín has been appointed Managing Director of ActivumSG Spain in Madrid

ActivumSG appoints a head of Spanish hotel strategy to develop its portfolio of 500 million euros. His 35 years of experience in the hospitality industry will be invaluable as we seek to fill the gaps in the millennial style, select service and full service luxury segments of the Spanish market.

The ActivumSG funds currently hold four hotel projects which will be operated by Hard Rock International (Barcelona and Madrid), Hampton by Hilton (Barcelona) and Marugal (Málaga) as well as a fifth hotel already operational in Barcelona. Martín will oversee the portfolio representing a total of 1,200 keys, while leading its expansion.

He joins ASG Iberia from Azora Capital, where he worked for a decade on various hotel strategies, including insolvency reorganizations and restructurings as well as the building of the portfolio of Hispania, the specialized listed real estate investment company. in Spanish hotels.

Martín started his career at Arthur Andersen by training as a chartered accountant and joining his Tourism and Hospitality team. After six years he joined Starwood Hotels and Resorts, where he was involved in all aspects of hotel investment and management. He was part of the team that built a portfolio of 30 hotels in Portugal and Spain and, in a separate role, oversaw more than 180 hotels as Vice President of Finance EMEA.

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