New mural elevating global aspirations for gender equality unveiled in New York


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NEW YORK–(COMMERCIAL THREAD) – A global collaboration of artists and partners today unveiled the third in a series of murals to celebrate global action for gender equality, marking the efforts of the Generation Equality Forum 2021, which has galvanized over $ 40 billion in commitments to advance women and girls’ rights. The mural, located at 200 East 44th Street New York, aims to inspire each generation to accelerate action and progress towards gender equality. The unveiling of the mural will be the closing highlight of the 2021 United Nations General Assembly (UNGA), acting as a symbol of the commitment of United Nations leaders to gender equality. It was produced in partnership with UN Women, Street Art for Mankind, New York City and the French and Mexican governments, with the support of BNP Paribas.

Street Art for Mankind (SAM) has partnered with UN Women in collaboration with the Generation Equality Forum, a global, multi-stakeholder civil society-centered gathering for gender equality, organized by UN Women and co-hosted by the governments of Mexico and France in 2021, to create a series of three murals around the world featuring prominent female street artists. The first mural was produced by Adry del Rocio in Mexico during the Mexico City Forum in March, the second was produced by Lula Goce in Paris during the Paris Forum in June. The New York mural is the third in the trilogy and was created by artist Vinie Graffiti.

The 100-foot-tall “Generation Equality” mural, created 2 blocks from the United Nations, reflects the importance of intergenerational efforts to advance gender equality and honors more than 50 activists who led the way to a more egalitarian world. It is hoped that the mural will serve as a focal point to inspire and engage audiences for years to come.

A free mobile application called “Behind the Wall®, Published by SAM, allows the public to scan the mural to hear the story, learn about the artist and take action directly in front of the wall or from anywhere in the world.

Welcoming the launch of the mural, Lopa Banerjee, Executive Coordinator of the Generation Equality Forum, said: “This powerful mural is a testament to the power of imagination and activism in the journey to global gender equality. This year’s Generation Equality Forum in Mexico and Paris showed us how far we can all go towards gender equality when we work purposefully and creatively across sectors and global borders. This powerful mural brings that vision to life and encourages us all to “reach for the stars” as we imagine a better, more equal world.

Audrey Decker and Thibault Decker, co-founders of Street Art for Mankind said: “It is a real pleasure to be back in New York and launch the third mural of this inspiring trilogy in our hometown. It was an incredible adventure during a pandemic, from Mexico to Paris to New York, meeting passionate women activists, working with talented female street artists… We are also very happy to bring the sparkling and colorful style for the first time. from Vinie to the United States. We hope that this positive fresco and tribute will become a place where women come to join forces and fight for their rights. In fact, this whole trip was such an inspiration for us that we decided to continue the adventure by adding more Generation Equality murals across the United States and the world to rally more people to the cause!

The mural was made possible by New York City, Alchemy-ABR Investment Partners and Clarion Partners who donated their wall for the occasion and BentallGreenOak who facilitated access to the plaza. It was made possible thanks to the generous support of BNP Paribas.

“BNP Paribas is proud to support this powerful initiative. This partnership brings together governments, artists and organizations dedicated to promoting the rights of women and girls. This third and final mural in the trilogy embodies the importance of a global commitment to gender equality, a commitment firmly echoed by our organization, ”said Ilias Catsaros, Head of Brand and Communications Americas at BNP Paribas .

The unveiling ceremony included a musical performance by Masha Brodskaya, a Grammy-recognized singer and founder of the Global Creative Initiative.

The New York mural will be inaugurated on Friday, October 1 at 4 p.m. in front of the New York Wall: 200 East 44e street, New York, 10017 in the presence of UN officials, sponsors, Street Art for Mankind and the artist.

Notes to Editors:

  1. Media inquiries. For more Street Art for Mankind information, please contact Audrey Decker: [email protected], phone: + 1-305-934-5501. For media inquiries regarding UN Women and its role, please contact the UN Women media team: [email protected]

  2. Please see below for additional quotes for media use:

    Artist: “I am honored and touched to be able to use my art to raise awareness for such an important cause. Being a woman, working as a street artist, doing very physical work can still be very surprising for many and sometimes very difficult. So I hope my story and my art will inspire millions of girls around the world to strive to live out their passion and dream. My play is a tribute to all the grandmothers, mothers and daughters around the world who are fighting to make this world more equal. – Artist Vinie Graffiti

    Mission of France: “This mural will be a living testimony of the Generation Equality Forum. After Mexico City and Paris, it is normal that New York itself becomes a feminist capital. – Ambassador Nicolas de Rivière, Permanent Representative of France to the United Nations

    Mission of Mexico: “The Generation Equality Murals series in Mexico City, Paris and New York mark in a colorful, graphic and artistic way our commitments to achieve gender equality and the empowerment of all women and girls over the next five years ”- Ambassador Alicia Buenrostro, Deputy Permanent Representative of Mexico to the United Nations.

  3. Wall photographs are available at https://www.dropbox.com/sh/ziug8hiqajb8iv6/AAD6UgiItFrDis78JuJc6L9Pa?dl=0

    These images can be used in news articles with credit to @streeartmankind.

  4. Further information, including maps and artist biographies, is available at https://streetartmankind.org/generationequality/.

  5. Street Art for Men (SAM) is a Franco-American nonprofit, 501 (c) (3), that works with leading street artists around the world to raise awareness about SDGs and child trafficking through the power of art. The New York Generation Equality Mural is the third in the 2021 #GenerationEqualityMurals series.

  6. The Generation Equality Forum was held in Mexico City in March 2021 and in Paris from June 30 to July 2, 2021. The Forum launched a 5-year course of action to achieve irreversible progress towards gender equality, based on a series of concrete, ambitious and transformative actions. , including $ 40 billion in financial commitments. To learn more about the results of the Paris Forum, click here.

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