Rauw Alejandro talks about the success of “Todo De Ti” and the album “Vice Versa”


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His best example? “Todo De Ti”, which, according to the Puerto Rican-born artist, was the last song to appear on Vice versa.

“The album is amazing but the more I heard it, the more I felt like something was missing. That’s when ‘Todo de Ti’ was born, ”he says, taking inspiration from old-school sounds like funk and disco. “The most important thing in my music is the melodies. I started to vibrate in the studio with my producer Mr. Nais Gai and when I found the perfect melody, that’s when I started to write the concept of the song. I was so excited about the trail that we finished it in two days.

Also a phenomenon on TikTok with over a million video creations, “Todo de Ti” currently sits at # 45 on Billboard Hot 100 table all kinds. He has also entered Hot Latin Songs, Latin Airplay, Global 200 and Global Excl. American maps.

“It’s a totally different proposition and I took a risk,” he says.

Vice versa features just three reggaeton songs, two collaborations (one with Anitta and her longtime friend Lyanno), and the rest a roller coaster of new mergers, best representing her album cover.

He explains that the production premiered between 2020 and 2021 and that he started working on it just two weeks after finalizing his first set, Afrodisiaco. He also mentions that his entire team – who have been by his side since the start of his career – fully supported and respected the path he wanted to take in Vice versa.

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