Salsa Festival Adds Live Entertainment

DEMING – Celebrating salsa in New Mexico borders on a ritual plain. The Deming MainStreet program is ready to tackle this ritual by inviting the public to an extended three-day salsa festival, July 29-31.

DMS Executive Director Chelsea Evans has planned entertainment for the weekend that will sandwich the traditional Saturday Salsa Festival at Luna County Courthouse Park.

“We plan to hold our traditional Saturday events at the park. They will include the Chilean cooking contest, salsa tasting, watermelon and jalapeno eating contests, and vendors.

Evans added dance performances from the Southwest Fine Arts Studio, a cornhole tournament and a tortilla tossing contest on Poplar Street located behind the courthouse.

Events at Luna County Courthouse Park will take place from 8 a.m. to 3 p.m.

Friday night live entertainment will open the three-day festival with a tribute to the music of Juan Gabriel at 7 p.m. at the Trees Lake Amphitheater on North Country Club Road.

A group of 15 to 20 musicians will perform the music of one of Mexico’s most prolific singers. Gabriel passed away in August 2016, but his songs and music pass through generations of listeners even today.

Evans lined up a live concert beginning at 7 p.m. Saturday at the Southwest New Mexico State Fairgrounds at 4300 Raymond Reed Blvd. in the Deming Industrial Park. Fans will enjoy Fiesta Mexicana with Hermanos Escamilla and their talented equestrian riders and dancing ponies.

The evening entertainment will be highlighted by the live music styles of Banda La Conquistadora and Banda La Magnifica.

Tickets are $20 per adult and $10 for children 12 and under. They can be purchased at the Deming Visitor Center at 800 E. Pine St. or online at: VIP tables (six seats) can be reserved for $200.

“As always, events at Courthouse Park are free to the public,” Evans said.

On Sunday, July 31, Salsa Festival Weekend will culminate with an IBR International Bi-Cultural Rodeo at the fairgrounds. Doors open at 5:30 p.m. and the show starts at 7 p.m.

“It will be a bi-national event. American rodeo riders will perform at traditional events, followed by Mexican Charreada (Mexican rodeo) riders at their traditional events,” Evans said. “It should be a fun and exciting night.”

Tickets for the Sunday bi-cultural rodeo are $20 for adults and $10 for youth. All tickets can be purchased in advance at the Deming Visitor Center from 9 a.m. to 5 p.m. at 800 E. Pine St. You can also order tickets online at:

“We want our community and our guests to enjoy and savor the flavor of the Southwest,” Evans said.

Bill Armendariz can be reached at 55-494-5059 or [email protected]


If you are going to

Who: Deming MainStreet Program

What: Salsa Festival 2022

When: Friday July 29 to Sunday July 31

Where: Trees Lake Amphitheater, Luna County Courthouse Park, and Southwest New Mexico State Fairgrounds

Why: Celebrate and savor the flavor of the Southwest

Tickets: $20 for adults and $10 for youth (12 and under) for shows and rodeo. Events at Luna County Courthouse Park are free. Tickets can be purchased at the Deming Visitor Center, 800 E. Pine St. from 9 a.m. to 5 p.m. or online at


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