The Mexican-American Visionary Bringing Representation Via Google Doodles


Throughout her life, Perla Campos often navigated through chapters and situations as “one of the only”.

Born and raised in a small town about 30 minutes southwest of Dallas-Fort Worth, her family was one of the few Hispanic families in a predominantly white city.

In college, she was once again one of the only Hispanics in her school.

Even today, she works at one of the largest companies in the United States and the world – Google – and is one of the few Latinas on the team.

Consistently being ‘one of the few’ and being part of an under-represented community has been a challenge for Campos, but the experience has also become very valuable over time.

“The main thing is to learn to value that and the power of these challenges,” Campos said in an interview with AL DÍA.

It taught her persistence, resilience and, frankly, more about herself as a Latina, which made her give back and show off for people in her community.

In her current role as Global Marketing Manager for the Google Doodles team, she is able to do just that and more.

Raised by a super heroine

“I will always start my story with ‘I am the proud daughter of a superheroine, Mexican immigrant, single mother,'” Campos said.

Campos’ mother had a great influence in his life. She credits her mother for being her foundation while Campos sailed and discovered life and all of its challenges.

Her mother immigrated to the United States from Mexico, the only member of her family to do so. As a result, she always ensured that the young Campos and her two siblings retained their Mexican heritage while in the United States.

“It was really interesting to navigate those two cultures,” said Campos, “because even though I had the Mexican part at home, the city where I grew up was predominantly white.”

Upon entering college, Campos came into her own in terms of what it meant to be a Latina.

“I started to learn my story and the blood, sweat and tears that gave me the opportunity I have here in the United States,” she said.

When reflecting on the sacrifices her mother and generations of her ancestors made, Campos wants to make sure those sacrifices weren’t in vain, as she is doing her part to move it forward.

Join google

After a few internships throughout her university years, Campos was accepted into an internship at Google.

What started as a simple four-month internship has turned into a full course. With her goal of having a positive impact on her community intact, she began to identify how Google could help her achieve that goal.

“I had a moment while I was on Google where it really showed me that how I can impact my community, how I can give back,” she said, “ there are several paths to this goal. ”

“I made the decision to come to Google because I really felt like I could still make progress in this ultimate goal in a company that felt the same,” she added.

Campos started working with Google in 2013, first as Product Marketing Manager of Performance Ads Marketing at Google HQ in Mountain View, Calif., Then as Product Marketing Manager for Spain. Consumer Marketing in Madrid.

She has been in her current role as Global Marketing Manager for Google Doodles since 2016.

Campos describes Google Doodles as “a dual combination of art and culture,” noting that the company releases around 500 a year worldwide.

“The art comes mostly from our team of engineers and artists, and what we call ‘doodlers,’ to create what you see. But the cultural part comes from a network of [more than 120 people] around the world, ”she added.

In his role, Campos is responsible for managing this network, engaging relationships with community groups and ensuring the authenticity of all creations.

Through these relationships and partnerships, the Doodle team is able to intersect with different identities and aspects that make both the process and the end product more inclusive.

“My job is to make people feel seen, heard and valued” said Campos.

A drastic evolution

Dating back to the early days of Google, the concept and designs of Doodle have evolved considerably.

In the late 1990s and 2000s, a Doodle may have been one of the letters in the Google title that was replaced with an image or graphic.

Last summer, ahead of the Tokyo Olympics, Google launched a whole interactive gaming world with seven mini-games for users to play.

“During my years here, I have seen the evolution in terms of the sophistication of the art, but we have [also] went from creating in-house to expanding our network of people who create the Doodles with our guest artist program, ”said Campos.

The guest artist program has gone a long way in enabling individuals from different communities to contribute their voices and perspectives in the Doodles that the company will ultimately launch on its home page.

“For me personally, what has been a huge passion project for me is also seeing our evolution in terms of diversity and inclusion, not only in the US, but globally for markets. around the world, ”Campos added.

His proudest contribution

Approximately 20,000 Doodles were placed on the Google home page throughout Campos’ tenure.

However, if there’s one in particular she’s most proud of, it’s the one that represents Mexican-American singer, artist, and fellow influencer, Selena Quintanilla.

While working on Google Spain, Campos was asked if she could create a Doodle for anyone, who would it be and why?

Without hesitation, she named Selena Quintanilla.

His reasoning?

“I didn’t really feel like I was on the Google home page and I think we can make that happen for a lot more people,” she said.

Fast forward two years later, and Campos returned to the United States, contacted the Doodle team, and pitched her idea to Selena Doodle.

“Why I really, really wanted this job was related to this idea of ​​making people feel seen, heard and valued,” Campos added.

The Selena Doodle was finally picked and officially released on October 17, 2017, the 28th anniversary of the release of her debut studio album.

It’s a Doodle Campos that is close to her heart, given the effort, creative input, and direction she was able to put into the design.

Selena had a huge impact on Campos’ life, and the Doodle was a way to honor her.

“I was able to work with [Selena’s] family it was like this project to “pinch me” to someone I always tell, growing up the two people who taught me that you can do whatever you want as long as you work hard and are focused, were my mom and Selena, ”reflected Campos.

“I was so amazed and grateful to see the impact this had on the community” she added.

This company was just one of many companies Campos has worked on over the years to increase representation from different communities, including one in honor of Dr Maya Angelou’s 90th birthday and the 44th anniversary of the birth of hip. -hop.

Most recently, she helped work on a Doodle in honor of Dr Ildaura Murillo-Rohde, founder of the National Association of Hispanic Nurses.

“Overall, when we can create that moment – even for a short time – to make someone feel celebrated, recognized and uplifted, it’s like the holy grail,” Campos said.


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