Warner Music: Rising Latin American Producer Vctor Crdenas Signs Exclusive Administration Agreement with Warner Chappell Music

Colombian talent has notably co-produced Farruko’s current hit, “Pepas”

The US Latin division of Warner Chappell Music (WCM) has entered into an exclusive global administration publishing agreement with Colombian DJ and producer Víctor Cárdenas. Most recently, Cárdenas collaborated with Farruko on the RIAA 8x platinum certified single “Pepas”, which reached number 1 in over 20 countries and across nine different Billboard song charts including Latin Airplay, Hot Dance / Electronic Songs, and Dance / Electronic Digital Song Sales. The smash hit has garnered over 325 million streams worldwide.

Lazaro Hernandez, Vice President, A&R, US & Latin America, WCM said: “It’s amazing to see the explosive success Víctor has enjoyed so early in his career. He is a pioneer whose sound and style are contagious and conquered the world. assault. This is just the start and we are excited to be taking this trip with him. ”

Víctor Cárdenas added: “I am delighted to have signed with Warner Chappell. I know that we are going to accomplish great things and take electronic music to another level.”

Born in Tuluá, Colombia, Cárdenas first caused a sensation after teaming up with Dayvi and Kelly Ruíz in 2018 for their single “Baila Conmigo”. The song was then recorded by Jennifer López in 2019, making it a worldwide hit. Upon release, López’s version landed on the Latin Digital Song Sales, Dance / Electronic Digital Song Sales, and Latin Pop Songs Airplay charts, and eventually reigned supreme. Billboard‘s Dance Club Songs chart, becoming López’s 18th single No.1 on the chart.

Since then, Cárdenas has established itself as one of the pioneers of modern Guaracha music, a Colombian electronic subgenre that takes center stage in the Latin market. Other notable credits for Cárdenas include “Volar” (Lele Pons), “El Incomprendido” (Farruko) and “Qué Chimba” (Maluma).

Pierre Hachar, Jr., Esq. and Cody Pellicer, Esq. of the Hachar Law Group, PA, negotiated and concluded the agreement.

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