Colombian talent has notably co-produced Farruko’s current hit, “Pepas”
The US Latin division of Warner Chappell Music (WCM) has entered into an exclusive global administration publishing agreement with Colombian DJ and producer VÃctor CÃ¡rdenas. Most recently, CÃ¡rdenas collaborated with Farruko on the RIAA 8x platinum certified single “Pepas”, which reached number 1 in over 20 countries and across nine different Billboard song charts including Latin Airplay, Hot Dance / Electronic Songs, and Dance / Electronic Digital Song Sales. The smash hit has garnered over 325 million streams worldwide.
Lazaro Hernandez, Vice President, A&R, US & Latin America, WCM said: âIt’s amazing to see the explosive success VÃctor has enjoyed so early in his career. He is a pioneer whose sound and style are contagious and conquered the world. assault. This is just the start and we are excited to be taking this trip with him. ”
VÃctor CÃ¡rdenas added: “I am delighted to have signed with Warner Chappell. I know that we are going to accomplish great things and take electronic music to another level.”
Born in TuluÃ¡, Colombia, CÃ¡rdenas first caused a sensation after teaming up with Dayvi and Kelly RuÃz in 2018 for their single “Baila Conmigo”. The song was then recorded by Jennifer LÃ³pez in 2019, making it a worldwide hit. Upon release, LÃ³pez’s version landed on the Latin Digital Song Sales, Dance / Electronic Digital Song Sales, and Latin Pop Songs Airplay charts, and eventually reigned supreme. Billboard‘s Dance Club Songs chart, becoming LÃ³pez’s 18th single No.1 on the chart.
Since then, CÃ¡rdenas has established itself as one of the pioneers of modern Guaracha music, a Colombian electronic subgenre that takes center stage in the Latin market. Other notable credits for CÃ¡rdenas include âVolarâ (Lele Pons), âEl Incomprendidoâ (Farruko) and âQuÃ© Chimbaâ (Maluma).
Pierre Hachar, Jr., Esq. and Cody Pellicer, Esq. of the Hachar Law Group, PA, negotiated and concluded the agreement.