Columbus, Ohio, May 27, 2021 / PRNewswire / – Celebrating 100e birthday, White Castle hosted a virtual birthday party last night for Craver fans everywhere. The one-of-a-kind event, which was recorded in front of a small audience at White Castle’s head office and streamed live to White Castle’s social media platforms, featured something for everyone. The festivities included celebrity greetings, a special musical performance, a mixology lesson, the induction of a unique Craver into the Cravers Hall of Fame, as well as stories and commentary from members of the Ingram family, who own and operate from White Castle. Billy Ingram founded the company in 1921.
“The centenary is a milestone, and we really wanted to celebrate the anniversary with a festive event suited to the occasion,” said Jamie richardson, vice president of White Castle. “The Virtual Birthday Bash was a blast and allowed us to celebrate with thousands of Cravers from across the country.”
Author, artist and faithful friend of White Castle Jon petz kicked off the fun evening with words of welcome and a magic trick before handing over to Mr. Gandy, the famous New York City Bartender and longtime White Castle fan. He showed guests how to make a special Birthday Bash, Sweet ‘Sitrus’ Slush mocktail, using vanilla ice cream and Fanta Craver Party Punch, a specialty blend available only on White Castle Coca-Cola Freestyle machines.
President and CEO of White Castle Lisa Ingram and his father Bill, who served as the company’s president from 1978 to 2015, both spoke about the great connection family businesses have with their customers and teams.
“Today at White Castle there are 10,000 team members, each of whom upholds the values our great-grandfather founded 100 years ago,” said Ingram, a family member. of the fourth generation. “It is an exciting time for all of us at White Castle. Sure, it’s a beautiful 100 year celebration, but we’re also keeping it fresh for the next 100 years. ”
Other highlights of the night include:
Celebrity birthday greetings
White Castle felt the anniversary love of an assortment of celebrities who appeared on video to offer their best wishes. Actor Kal Penn, who played Kumar in the cult classic “Harold and Kumar go to White Castle, ”sent birthday wishes, as did fashion designer Telfar Clemens, who designed several versions of the White Castle employee uniform. Jimmy kimmel, rock star Alice cooper, Guitarist of Styx Tommy shaw, actor / comedian Spice Adams and television host Adam richman all also provided greetings.
Induction into the Craver Hall of Fame
White Castle will welcome 12 members to its prestigious Cravers Hall of Fame later this summer. But company officials used the celebration to induct a very special Craver. Triumph the Insult Comic Dog, the hilarious and hilarious cigar-smoking dog puppet, was inducted into the Cravers Hall of Fame, becoming the first and only puppet to receive this honor. Triumph, a longtime White Castle fan, was thrilled with the recognition, saying it was truly an honor.
Coca Cola commemorative bottles
White Castle and Coca-Cola have been partners since 1921, when soda was on the very first menu. In recognition of this long-standing partnership, Coca-Cola is launching a limited edition 8-ounce glass bottle that celebrates the centenary of White Castle. The party bottle will be sold in six-pack packs and available at most major retailers in the Great Lakes Coca-Cola distribution area (IL, IN, MI, MN, TN, WI).
Jim babjak, co-founder and lead guitarist of The Smithereens, shared some memories of White Castle that he owns and performed a solo and unplugged version of “White Castle Blues” from his basement. Babjak and his high school friend Bob banta wrote the song in 1977 as an ode to White Castle and their late night cravings for the White Caste Sliders. The “hamburger song,” as some called it, became a fan favorite at Smithereens concerts.
Saturday night and it’s getting late
I’m hungry I can’t wait
Not just any type of burger will do
I am struck by those
Blues du château blanc
PUMA Partnership Announcement
White Castle announced a new partnership with PUMA by sharing behind-the-scenes footage of a collaboration with aftermarket sneaker artist “Mache”. In the video, Mache showed off how he created custom hand-painted White Castle sneakers. The new PUMA x White Castle collection will launch on June 25 in the flagship PUMA NYC store, PUMA.com and the Foot Locker Inc. family of stores.
About White Castle®
White Castle, America’s # 1 fast food burger chain, has been making hot and tasty Sliders as a family-owned business for 100 years. Situated at Columbus, Ohio, White Castle started serving The Original Slider® in 1921. Today, White Castle owns and operates more than 360 restaurants dedicated to satisfying the cravings of morning, noon and night customers and sells its famous dishes in retail stores nationwide. The Original Slider, named in 2014 as Time Magazine’s “Most Influential Burger of All Time” is served with a menu of creatively designed Sliders and other mouthwatering dishes including White Castle’s Impossible™ Slider, appointed by Thrillist in 2019 as “Best Plant-Based Fast Food Burger”. White Castle’s commitment to maintaining the highest quality products extends to the company which owns and operates its own meat processing plants, bakeries and frozen food processing plants. In 2021, 100 years after the sale of the first Slider, Fast company named the fast food pioneer as one of the “10 Most Innovative Restaurant Companies”. White Castle is known for the legendary loyalty of its team members, more than one in four of whom have worked for White Castle for at least 10 years, as well as for their loyal fans (“Cravers”), many of whom compete for entry every year. in the Cravers Hall of Fame. The official White Castle app, available on itunes App store or google play, allows Cravers to easily access great deals and place pickup orders anytime. They can also have their orders delivered using one of White Castle’s delivery partners. For more information on White Castle, visit whitecastle.com.
SOURCE Château Blanc